Training, experience, and track record —
we have it all!
Learn. Write. Iterate.
We believe people learn writing the most from practising writers. Our approach to training in writing is guided by our combined experience of 30 years across formats and industries.
Central to The Writing Lab is the idea that writing despite being a complex process, is as much discovery as practice. We believe — and can testify — that writing improves through revision. The idea that the more you write and seek feedback, the better you become.
We help focus not just on the mechanics but also on the audience and help you write from a reader's perspective.
Candidly, we would describe most of these ideas as based more on the personal experience and common sense of writers than anything else.